Plume & Petals

The alcohol brand hosted its annual marketing conference at the Fontainebleau in Miami Beach in 2019. The meeting called all brand leaders to introduce new marketing strategies. Each product, from Grey Goose Vodka, Patrón Tequila, and Martini & Rossi, to Angel's Envy Bourbon and more, had a specifically designed room that fit their brand voice and tone.

Our job was to create a cloud activation for Plume and Petals' vodka station. Inside the clouds was an LED strip that could change colors and modes, which made it enjoyable to change moods.

Client: Plume & Petals, Bacardi
Agency: Everlast Productions, TEAMS
Role: Production, Fabrication, Art Direction
Location: Miami