PBR || Easter Kegg Hunt

PBR Easter Kegg Hunt The agency CALLEN came to Street Attack to execute the "Easter Kegg Hunt"in four major PBR fanatic cities: Milwaukee, Philadelphia, Portland, and Tampa. Street Attack art directed, painted, and organized the kegs, put together a group of Brand Ambassadors and Field Managers to hide the kegs and come up with the scavenger hunt clues.

Over 1,000 people took part in the exciting hunt and we had four lucky winners who received a $150 gift card to take home, as well as keeping the keg itself. Let's just say the hunt was successful and fans were happy when attending the hunt.

Client: PBR
Agency: CALLEN, StreetAttack
Role: Production, Art Direction, Field Management
Location: Philadelphia, Tampa, Portland, Milwaukee