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The future of supermarkets is here, and it's called JOKR. Fresh products and favorite local brands get delivered to your doorstep in only 15 minutes or less. The brand wanted to create awareness and drive customer app downloads. Our solution? Create giant inflatables throughout NYC and hand out free products for every customer downloading the JOKR app.

Using everyday illustrations from the brand, we created 10-foot inflatables that would catch New York City’s attention. We designed four different props representing various products available on the app: An Avocado, Oat Milk, Ice Cream Pint, and a Spray Bottle.

Client: JOKR
Agency: StreetAttack
Role: Production, Art Direction, Field Management
Location: New York City

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