Experiential

WFHawaii
2022

 

Remote work continues to open possibilities to travel while logged on. TBWA\Chiat\Day came to Street Attack to execute this great Experiential Event in Hawaii in 2022 to promote the new flavor by Bubly, Bellini Bliss. 

 

All you had to do was search for the #bublyWFHawaii on TikTok and create your own best video that demonstrated the contrast between their 'worst' work-from-home reality and what it would look like working from Hawaii. Four winners were selected by the brand who then won a 10-night stay at the Hyatt Regency Maui Resort & Spa, worth $21,490. This included a roundtrip, a 10-night stay at the hotel, transportation, and a $1,000 food and beverage credit.

 

Together with Street Attack, I helped manage the fabrication of the 'cabanicles'; designing the interiors and structure, and resourcing all custom designed promo items that were included in the event.    

My Role: Production, Art Direction, Creative 

Agency: Street Attack

Client: TBWA\Chiat\Day, PepsiCo, Bubly

Press:

Metapurse x Dreamverse
2021

 

The owner of the Beeple's $69 million NFT turned the artwork into an immersive party. The cypto fund Metapurse came to Street Attack to promote Dreamverse, a one-night-only party in NYC where Beeple's Everydays: The First 5,000 Days was displayed publicly for the first time.

 

Street Attack had a mobile projector, projecting details and info about the NFT event program around high-traffic areas. We had huge DJ appearances, such as Alesso, and more.

My Role: Production

Agency: Street Attack

Client: Metapurse

Press:

 

Raw Pop Up Miami

2018

Raw Pop Up is a multi-sensory pop up event, showcasing art, music, and technology to redefine the experience of art. It features site-specific installations, highlighting human senses. The agency I worked with, Takeout, produced an experience that focused on the sense of touch. We created a slime installation where guests were able to touch and create their own slime and take photos on a latex backdrop to make the experience last longer. 

My Role: Production, Art Direction

Agency: Takeout