Activations
PBR Easter Kegg Hunt
2022
The agency CALLEN came to Street Attack to execute the "Easter Kegg Hunt"in four major PBR fanatic cities: Milwaukee, Philadelphia, Portland, and Tampa. Street Attack art directed, painted, and organized the kegs, put together a group of Brand Ambassadors and Field Managers to hide the kegs, and come up with the scavenger hunt clues. Over 1,000 people took part in the exciting hunt and we had four lucky winners who received a $150 gift card to take home, as well as keeping the keg itself. Let's just say the hunt was successful and fans were happy when attending the hunt.
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My Role: Production, Art Direction, Management
Agency: Street Attack
Client: CALLEN, PBR
Press/ Media:
Bijan Mustardson
2022
Bijan Robinson is an American football running back for the Texas Longhorns and while having hundreds touchdowns he earned the 2020 Alamo Bowl MVP with 10 rushes for 183 yards, he also created his own beloved Bijan Mustardson, scoring yet another touchdown in the mouths' of his fans. The dijon mustard hit the shelves in 2022 and together with the CALLEN Agency, Street Attack got to promote it at one of the largest football games of the season, TX Longhorns vs Alabama, in September 2022 at a home game in Austin, TX.
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We created and designed the custom hot dog box, wrapped in vinyl that held up to almost 100 custom wrapped hot dogs to hand out to the fans. We hired an improv actor with sleek and funny lines, attracting the crowd to try the one and only Bijan Mustardson.
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My Role: Production, Art Direction, Account Lead
Agency: Street Attack,
Client: CALLEN
Press:
Website: www.bijanmustardson.com
Unwanted Film Festival
2022
In 2021, there were 85 million suspected pieces of child sexual abuse material found online. In the past year, every two seconds a new film or image was uploaded, making the abuse inescapable for survivors. Using AI, an algorithm was generated that created 1 film poster every 2 seconds. Together with the No Fixed Address Agency, Street Attack created a two-day activation in NYC in the Tribeca Film Festival season, promoting the largest film festival hiding in plain sight by projecting film posters with titles that were inspired by real survivor stories. We put up a 360 projection in a room to fully immerse the audience in this tragic truth.
The goal was to reduce the online victimization of children by providing programs and services to the public and spreading awareness. We handing out 'movie tickets' with a QR code on them, taking them to a landing page to sign a petition to take the content down.
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My Role: Production, Art Direction, Account Lead
Agency: Street Attack
Client: No Fixed Address
Press:
Website: www.unwantedfilmfest.com
JOKR ACTIVATION
2021
The future of supermarkets is here, and it's called JOKR. Fresh products and favorite local brands get delivered to your doorstep in only 15 minutes, or less. The brand wanted to create awareness and drive customer app downloads. Our solution? Create giant inflatables throughout NYC and hand out free products for every customer downloading the JOKR app. ​Using everyday illustrations from the brand, we created 10 foot inflatables that would catch New York City’s attention.
We designed 4 different props representing a variety of products that are available on the app: An Avocado, Oat Milk, Ice Cream Pint, and a Spray Bottle.
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My Role: Production, Art Direction, Management
Agency: Street Attack
Client: JOKR